Chromatic Lovers

Chromatic Lovers

It’s a proposal for Camel annual Campaign in Canarias. How?, creating a Premium Club for Camel consumers where they can get gifts, experiences and many advantages. The club members can invite some friends.

The idea is apply the claim “Discover more” to the chromatic world, communicating Camel brand values across the colors. So, each moth activation campaign will be a colour. 5 months campaign, 5 colours.

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