Proposal for Camel annual Campaign. Taking the adventurous spirit of Camel («discover more») we make a proposal for the annual Camel campaign.
5 months campaign, each month would be dedicated to a continent, so with each new continent, the Camel merchandising would be different, with typical elements of the chosen continent. When a month ends, a Camel party spectacularly decorated would take place where a trip would be drawn, obviously, to the respective continent.
A fake passport would be the key. When the campaign begins, it would be distributed in newsagent’s and tobacconist’s. This passport would be used to get stamps in authorized establishments (bars, nightclubs, tobacconist’s…). Also, the Camel passport is needed to attend to the month final party.